How we as designers can create content strategy for sites we are creating, in the very frequent event that it is not possible or not feasible to have a dedicated content strategist.
Beautiful manifesto on the discipline of content strategy, which has really begun to take off since this article was published, moving into the best web conferences, releasing books, and so on. It's a wonderful thing, and incredibly helpful for us as designers.
"We all need desperately to get past lorem ipsum, but also to stop worrying content as though it were some daunting glyph. For that to happen, content strategy has to stand up and be counted."
Jonathan Stegall is a web designer and emergent / emerging follower of Jesus currently living in Atlanta, seeking to abide in the creative tension between theology, spirituality, design, and justice.